STELLA McCARTNEY x CANOPY
The Leuser Ecosystem is a 6.5 million-acre forest in Sumatra, Indonesia, that is under threat from logging and development. It is particularly important to us because it is the one place on the planet where rhinos, tigers, orangutans and elephants are found together in the wild and is home to the critically endangered Sumatran Orangutan, whose dwindling numbers are arousing fears it may be the first great ape species to become extinct. It is also home to 105 different species of mammal, 382 bird species and 8,500 plant species. 4 million people rely on it for clean air, water and their livelihoods.
Canopy, an environmental not-for-profit, has been working to preserve endangered forests like this one for almost 20 years, helping to stop their destruction by transforming supply chains to become more sustainable. They have worked with more than 750 companies—from publishers and magazines to global fashion brands—improving their practices and supporting the development of next-generation solutions. To learn more about Canopy and their work you can check out their website here.
As a brand, we first made a commitment to Canopy in 2014, pledging that all of our viscose would be responsibly harvested and free from ancient or endangered forests by 2017. We met this commitment in the autumn of 2016 and continue to ensure that all of our viscose supply chains are free from ancient and endangered forests.
Every year, 150 million trees are cut down to create fabric, so for all of our ready-to-wear collections, our viscose is sourced from sustainably managed and certified forests in Sweden. To learn more about our supply chain and commitments click here.
This interactive map is the first of its kind, enabling companies and individuals to identify where ancient and endangered forests are in the world. Developed by Canopy, it is designed to support companies in making better sustainability decisions when purchasing paper, packaging, lumber and viscose, in the interest of halting deforestation, protecting key forest landscapes and combatting climate change. Click to learn more about the Leuser Ecosystem and other endangered forests.
The Leuser Ecosystem spans the provinces of Aceh and North Sumatra on the Island of Sumatra in Indonesia. This ancient ecosystem covers more than 2.6 million hectares of rainforests, peat swamps, montane and coastal forests and alpine meadows, globally recognised as one of the richest expanses of tropical rainforest in Southeast Asia. The data displayed in this map is not official data from the Indonesian Ministry of Environment and Forestry. As a result, there may be inaccuracies.
Intact Forest Landscapes
Identifies unfragmented forest landscapes of at least 50,000 hectares with a minimum width of 10 kilometres, large enough to retain all native biodiversity and showing no signs of human alteration as of 2013. The map may contain inaccuracies due to limitations in image resolution and lack of information about local land-use practices in some regions.
Canopy selected key species in Indonesia whose habitat or ranges overlapped with other globally endangered and wide-ranging forest megafauna, according to the IUCN (International Union for the Conservation of Nature). The Sumatran tiger, elephant and orangutan are all critically endangered species, and the Sumatran Rhino is being pushed toward extinction due to habitat loss.